A NEW SWEDEN
When it comes to wool products, A New Sweden is making the difference. Because the wool industry before the fabric, is about the sheep. That’s why we treat the source of our wool, the same way we treat our finished product, with the utmost respect. By only working with farmers who really care about animals. By giving deadstock wool a new life. By keeping our production close to home. On our journey we discovered the secret to great wool: the happier the sheep, the better the wool.
The sheep and hair salon were created with the tools of AI, promoted in Midjourney.
