THE BAD POSTURE BOTTLE

While playing video games, gamers usually keep very bad postures. And this habit can lead to severe damage. Heinz decided to help gamers care for their backs, changing the bottle's iconic shape.  INTRODUCING: the Bad Posture Bottle, the first-ever collection of ketchup bottles with the same bad posture as the gamers while playing and streaming, plus an exercise sheet that helps them fix their backs.  In this way, Heinz creates a pausable moment that allows gamers to stretch their backs. Because to play better, you have to feel better.