TOYOTA MATERIAL HANDLING - BLACK WEEK CAMPAIGN

This project for Toyota Material Handling highlighted the strength and precision of their container truck through a sleek and cinematic approach. The commercial opens with a digital counter climbing to the truck’s maximum load capacity, paired with a faint mechanical hum to build anticipation. Sharp lighting and smooth camera movements reveal the truck’s industrial design, from its polished steel frame to rugged wheels and reinforced edges. Each shot emphasizes durability and engineering excellence, with a focus on bold, angular details. The final scene explodes with light, showcasing the full truck in a powerful, grounded pose, paired with a bold message: “BLACK WEEK at TOYOTA MATERIAL.” The spot ends with a stark, minimal logo, leaving a lasting impression of strength and innovation.