For six month(Feb. 2024 — Aug. 2024) I got to work at AFOUND The Fashion Outlet. A brand within the H&M Group, portfolio brands. There I got to work on tons of different and fun things! First of all I thought myself CGI within 3D. Beyond that I was in charge of the website modules how it looked visually and how we communicated to our customers.

I was head of banner design on the web. I stood for all animations showing on all social media platforms and posters showing on streets. When at Afound I got to direct my first commercial for Afound (First video on page)
My main workflow was working with: Photoshop, Ai, After Effects, Premier Pro, blender, conceptual thinking and story telling.
Banner created in blender and animated.

Video shot on camera in Stockholm, after that I added my banner that I created and animated in Blender(a 3D tool).

The whole process took me two weeks. Learning 3D and CGI is a big asset of my creative skill from now on.​​​​​​​

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